CI

navcours

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Concept

The design comes from the trigrams of the Korean National Flag. The four trigrams represent the changes & improvements of the yin & yang and the top left trigram signifies the sky, spring, gold, and east meaning eternal growth. The logo differentiated the size of ‘NAV’ and ‘COURS’ to separate the syllable increasing legibility.

Morphology

Blue and red was used as the main colors to symbolize the harmony of the yin & yang as well as reflecting the essential colors of the Korean flag. It also symbolizes the passionate challenge and contribution of Navcours towards happiness & unity of humanity and world peace.

Color System

color

Signature Mix

시그니처조함